Through this relationship, Kuli Kuli will benefit from Kellogg's resources and global presence, both of which will help us achieve our goals.” “We want to create a world where everyone has access to nutritious sources of food. “We are excited to partner with eighteen94 capital and Kellogg, and we're thrilled that they see the potential in our company and in moringa as a next-generation superfood,” said Curtis, Kuli Kuli Founder and CEO. The investment marks Kellogg’s debut investment in eighteen94 capital, the fund launched last year mainly to invest in companies focused on innovation and next-generation products. Kuli Kuli products are now sold in more than 3,000 stores and national retailers in the US. It was discovered by Kuli Kuli founder Lisa Curtis who discovered it while volunteering with the Peace Corps in Niger, West Africa. Moringa is a plant protein which includes all nine essential amino acids. Kellogg has spearheaded a $4.25m funding in Kuli Kuli, the California-based startup whose superfood bars are all moringa-based products. Kellogg is banking on a startup which sells superfood bars and herbal teas being a success of tomorrow.
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